PUMA Partners with Payrails to Enhance MENA Shopping and Payment Options

Berlin-based Payrails has announced a partnership with PUMA to enhance the sports brand's online shopping experience in the MENA region. Through this collaboration, Payrails will offer PUMA customers multiple payment options and streamline payment processing, improving authorization rates and operational efficiency. 

Founded in 2021, Payrails provides enterprises with a scalable payment solution without requiring complex infrastructure. Their technology integrates seamlessly with PUMA's systems, supporting multiple payment service providers and methods, while optimizing payment routing based on factors like fees and transaction value.

PUMA's Director of Global E-Commerce Engineering, Pancho Ortuzar, highlighted how Payrails' platform enables deeper insights into payment performance and facilitates smooth customer experiences. This partnership supports PUMA’s digital innovation goals by enhancing payment efficiency and reducing rejected payments.

Payrails has worked with other major enterprises and raised over $20.8 million from prominent investors.