Alamiya of Saudi Arabia set to purchase Lyra Pictures amid cinema sector expansion

Alamiya, a leading Saudi entertainment firm, has revealed its acquisition of Lyra Pictures, emphasizing its continued venture into cinema and media.

This transformative alliance signifies a significant move in propelling regional film production advancements.

Sultan Al-Muheisen, Alamiya's chairman and CEO, emphasized that this merger is not just a transaction but a fusion of Alamiya's deep-rooted expertise with Lyra Pictures' forward-thinking movie development techniques.

"This sets a new benchmark for regional and local cinematic landscapes," expressed Al-Muheisen.

"Bringing Lyra Pictures into our fold allows us to blend conventional and contemporary filmmaking, paving the way for unique offerings."

Under this agreement, Alamiya aims to utilize Lyra Pictures' prowess in narrative crafting and data-backed insights to offer groundbreaking cinematic experiences for viewers.
Established in the 1970s, Alamiya is the first cinema and TV studio in the Kingdom, set up in response to a burgeoning populace and economy. In light of the earlier cinema prohibition, its recent acquisition of Lyra Pictures is symbolic of Saudi Arabia's flourishing entertainment realm.

This acquisition underscores Alamiya's ambition to regain a formidable position in the movie sector, symbolizing a fusion of businesses, expertise, and vision. This will lead to establishing a film hub in Saudi Arabia's epicenter, promoting local talent and content and opening doors for global movies to be made within the country.

Combining Alamiya's vast resources with our narrative-centric approach, we aim to revolutionize storytelling methods in the Middle East," mentioned Wesam Kattan, Lyra Pictures' co-founder.
"The horizon looks promising for us," he added.